Small-town wines make big time sales

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Linden winemaker Dave Pechan keeps his estate label thriving by shipping truckloads of wine to be sipped in Shanghai and Seoul.

By Sara Jane Pohlman/Lodi Living Editor

Seated at a large walnut desk in his second-floor office in Linden, Dave Pechan peers across the room at a large map of the United States, covered in thumbtacks and pushpins. There’s one marker there for every distributor to whom Pechan has sold Miramont Estates wine.

But there are some key customers who don’t fall on that U.S. map, including buyers in Vietnam, Japan and China.  Looking out the window, however, Pechan sees mostly cattle ranches, and acres of vines. How does a farmer from the small town of Linden sell his products halfway around the world?

Read the full article at LODINEWS.COM

Posted on by miramontestate.com in Recent News

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